Heinz
Challenge – Create a global PR-able moment that makes Heinz the irresistible brand of choice to stop, rest and recharge amidst universal gaming moments that your audience shares; whether mid-game, stream or view.
Insight: Whenever gamers need to snack, they tend to rush in and get killed.
Idea Spectating is Blah, but spectating with Heinz at the Heinz spectate fest is the way to do it.
