Heinz
Challenge: Create a global PR-able moment that makes Heinz the irresistible brand of choice to stop, rest and recharge amidst universal gaming moments that your audience shares; whether mid-game, stream or view.
Insight: Whenever gamers need to snack, they tend to rush in and get killed.
Idea: Spectating is Blah, but spectating with Heinz at the Heinz spectate fest is the way to do it.
