IMAX
Ask: To create a 45 to 60-second pre-show video showcasing IMAX’s ability to deliver an immersive experience.
Insights:
• People don’t pay as much attention on screen before the movie starts playing.
• People don’t care about the specifics of what goes behind making IMAX the ultimate movie-watching experience.
• People don’t realize how better IMAX is compared to other movie-watching experiences.
Idea:
Maximizing the effects and bringing the audience to the World of IMAX.
